HARNESS helps our clients not only reach but exceed their goals. Our experience and independence allow us to design a bespoke approach for each project. We see this as essential for the successful transition from strategy, to plan, to action. Learn about some of our past projects below, and get in touch to see what we can do for you.
We have worked on a number of bespoke sales enablement programmes for our technology clients.
For one client undertaking a series of corporate acquisitions, we developed a two-week 'boot camp' to speed up awareness and adoption of a new market approach by the merged sales community.
For another client, we developed an eight-week blended learning programme incorporating content from clients, partners and industry experts.
We have worked with a number of clients to take disparate product lines and transform them into a clear proposition that solves buyer problems. For one ISV we took an early form proposition and developed it into a fully resourced marketing plan, supported by training and enablement for the sales community.
Training & Development Agency
We worked with this small team of experienced learning practitioners in London to mature their tactical marketing plan into a longer-term strategic approach with defined ROI measures.
Global Data Protection Leader
We worked with our client's EMEA and global marketing leadership to analyse available data points and guide critical business decisions. This included facilitation of quarterly business reviews and development of sales-focused KPIs.
Data Integrity & Governance
Global Telco (Fortune 100)
For this project, we worked cross-functionally and globally with the in-house legal counsel to implement the key initiatives that would sustain marketing activity in the light of GDPR. This included auditing marketing automation, CRM, financial and other relevant data for quality, unification, governance, and reporting to improve outcomes and mitigate risk.
Customer Focus Interviews
UK Telecoms ISV
For this client, we undertook customer focus interviews to determine preferred buying preferences in the professional services sector. We then worked with the client to act on these insights and define a unique market value proposition.
For this 65-acre sports facility, that hosts users with multiple conflicting needs, we worked with the Board to re-engineer service delivery and develop a clearer value proposition that quickly delivered improved commercial results.
Global Technology Vendor
Our client was looking for an exit strategy for his young venture and approached us to develop a global buyer-aligned marketing strategy. We worked with the leadership team to develop a deep understanding of the customer journey for a specific product and translated that into delivering the right message to the right customer at the right time.
Global SaaS Provider
Often times our clients have everything they need to succeed, they just need some analysis and insight to make a calculated step change. For one of our clients, we worked through detailed customer data to identify trends and decide suitable courses of action. One of those Board proposals was a new approach to global account management and third-party alliances, which was adopted almost immediately and subsequently built on as the preferred global sales model.
Please get in touch to find out more about any of the above projects or to discuss how we can help you achieve results that matter.