• Melanie Foster

Data-driven Analysis and Go-forward Planning

I work with clients to develop growth strategies using segmented data that has been tested for relevance and optimised for analysis.

  • ​Identifying the market segments with the highest potential profitability

  • Profiling market maturity and possible disruption scenarios

  • Assessing the product mix against that of competitors in the same market segment

  • Identifying any additional or alternate channels to market

​The insights will support your commercial decision-making, including whether to target non-buying customers in current market segments or identify and target new customers in current and new market segments.

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