Data-driven Analysis and Go-forward Planning
I work with clients to develop growth strategies using segmented data that has been tested for relevance and optimised for analysis.
Identifying the market segments with the highest potential profitability
Profiling market maturity and possible disruption scenarios
Assessing the product mix against that of competitors in the same market segment
Identifying any additional or alternate channels to market
The insights will support your commercial decision-making, including whether to target non-buying customers in current market segments or identify and target new customers in current and new market segments.