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Are Your Solutions Customer-led?

A product-oriented approach requires much more time and effort on the part of the customer. 

Integrating customer-oriented technology into your website or sales materials is not enough to attract your customers’ attention and expect their loyalty.

Start with collecting customer feedback and suggestions and taking appropriate action. 


Invest in the analysis of qualitative and quantitative data to understand how your customers want to communicate with and buy from you.

Look actively for feedback from your customers, partners, suppliers and internal teams to work out how you can best deliver their needs.