Are you coaching your customers?
The organisation that practices customer coaching develops a holistic and nuanced understanding of the buyer’s needs, and then they try to fulfil those needs with customised solutions.
Developing a practical customer coaching approach relies on specific skills, techniques and best practice and positioning the organisation as a problem solver in your chosen industry.
Methods of delivering customer coaching include customer advisory boards, focus groups and discussion boards. Encouraging customers to participate in your change processes also helps to develop a better relationship.
If you create a space where customers can interact with each other, you can inspire and add value to the customer experience.