Melanie Foster2 days ago2 minGet targetedAccount Based Marketing is all about focusing on a target audience.
Melanie FosterFeb 242 minDo you measure business effectiveness through the eyes of your most valuable customers?In the global marketplace, following the Covid-19 pandemic, companies will need to figure out new ways to create a differentiated...
Melanie FosterFeb 141 minGain an independent understanding of what your customers really valueA value proposition sets out how your solutions respond directly to your customers’ needs. It positions an organisation in the minds of...
Melanie FosterJan 123 minIs there a way to keep every customer?Even in the best market conditions, companies focus too many resources on acquiring new customers and not enough on retaining those they...
Melanie FosterSep 8, 20203 minWhy a sustainable value proposition may be an imperative in the new economyEnvironmental responsibility is an enormous task for the maritime industry. Most of the day-to-day focus is on regulatory compliance. Howev
Melanie FosterApr 2, 20201 minA few tips for building confidence with your customers during economic disruptionEngaging with your customers now will not only help you but will also help your customers gain value as well. Check-in with your...
