There are many misconceptions about CRM, with some mistakenly equating it with loyalty programs and others regarding it as an IT...

If there is an opportunity to enter a new market, you will want to have a solid information base. Firstly, the maturity of a market...

Today’s customers are demanding and expect companies to know the next step in the customer journey before they do.

The modern buyer has wreaked havoc on the B2B sales function, just like in every other part of twenty-first-century business. So why is...

Account Based Marketing is all about focusing on a target audience.

In the global marketplace, following the Covid-19 pandemic, companies will need to figure out new ways to create a differentiated...

A value proposition sets out how your solutions respond directly to your customers’ needs. It positions an organisation in the minds of...

Even in the best market conditions, companies focus too many resources on acquiring new customers and not enough on retaining those they...

Environmental responsibility is an enormous task for the maritime industry. Most of the day-to-day focus is on regulatory compliance. Howev

Engaging with your customers now will not only help you but will also help your customers gain value as well. Check-in with your...