Optimising Sales – Achieving More for Less

The modern buyer has wreaked havoc on the B2B sales function, just like in every other part of twenty-first-century business. So why is...

Get targeted

Account Based Marketing is all about focusing on a target audience.

Is there a way to keep every customer?

Even in the best market conditions, companies focus too many resources on acquiring new customers and not enough on retaining those they...

Data-driven Analysis and Go-forward Planning

I work with clients to develop growth strategies using segmented data that has been tested for relevance and optimised for analysis....

What is data optimisation?

Data optimisation in its broadest sense is a variety of techniques to extract value from stored data and improve its effectiveness for...

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