6-months of tailored advice and action
Are you an ambitious leader?
Do you want sales and marketing activity that aligns with your business vision and delivers the desired outcomes?
Do you want a fresh perspective to help you get there?
When you commit six months to the ASCEND programme you can expect to see some, if not all, of the following:
close down internal capacity gaps and reduce risk
analysis of target markets to identify risks and opportunities
effective implementation of new customer-led marketing activity
additional sales and partnership capabilities
creation of new profitable opportunities
I am passionate about helping business leaders move away from tactical marketing and sales approaches to the creation of customer-led businesses that have impact and are sustainable.
Whatever success looks like for you, I draw on 30 years of experience to design the approaches you need and then bring that vision to life.
Imagine this six months from now - through new practices, momentum and clarity of thinking:
your team are innovating and open to change
existing business lines are enhanced, not overloaded, by new products, new markets or new customers
new technology skills are helping to drive business success
there are new successful customer relationships and viable new business opportunities
the redistribution of revenue streams across multiple segments has improved financial stability
These options are open to you, but it can be challenging to get there without support.
I believe in taking a customer-led approach to launching new products and diversifying into new markets.
When you shift from tactical marketing and sales activity to a truly integrated approach, you will be astonished by the impact and results.
While each 6-month programme is customised to your unique needs and desired outcomes, there are six key areas we can focus on:
locating your ideal customer
using customer insight to create demand for your products and services
making your products and services exceptional compared to the competition
ensuring that internal teams are fully aligned on the best outcomes
fast tracking customer adoption and advocacy
differentiating through sustainable solutions
The 6-month programme includes:
a commercial strategy diagnostic, specifically crafted to help you get clarity on what you want to accomplish so that our time is laser-focused on getting you the results you want
one 3-hour private virtual acceleration session, which allows us to dive deeper into your required outcomes and make sure that we are on track to make them happen in 6 months or less
eight 45-minute phone calls to help you create the outcomes you want
a second 3-hour virtual acceleration session, to take place in month 3, half-way through our 6-month programme
unlimited email access – feel free to send me questions or materials to review for the duration of the 6-month programme
customised resources and recommendations – throughout the programme, I will send you referrals, articles and suggestions for books or other supplementary tools specifically tailored to you and your business
Are you ready?
Investment : £4,800 (+VAT) paid in full
Monthly instalment plan available
"I can do this on my own"
"I already know what I need to do"
"I don't need any help"
How long have you wanted to make a change?
If you continue on the current path, will your outcomes be improved six months from now?
Knowing what to do is not enough.
It takes clarity, accountability and support to deliver change, and you don’t have to do it alone.
I would love to help you create the outcomes you want in 6 months or less.
Melanie is a rare find. A business analyst with a pragmatic approach. Her analytical expertise partnered with her honest, no nonsense approach means that clients can take meaningful action as quickly as they so choose. I love working with Melanie, she is super quick, passionate and works tirelessly for her clients. Melanie has the ability to take a 10,000 foot view and then dive into the detail to ensure her recommendations are actionable.
Claire Lewis, OCD Marketing
Melanie was instrumental in supporting Veritas EMEA marketing team. Her ability to bring strategic thought, creativity and marketing insights was first class.